A press kit needs to be developed, press releases need to be written and sent, reviews need to requested, interviews need to be scheduled, book clubs and book stores need to be approached, book signings scheduled and networking needs to be done!Don't you send out birth announcements? Don't you schedule christenings and take your baby places to introduce them to the world? It's the same concept. No one knows about your baby has arrived, unless you tell them.

You'll have to invest money to support your new book project, just like you'd support your new baby. They can't support themselves yet let alone you it's crazy to expect them to!

Many book parents don't sell out of their first print run because they expect their baby to come out walking and talking. That baby needs carried and dressed and driven everywhere to introduce it to its readers. Then its readers will start to talk about it (a voice of its own). Its readers will recommend it to others (it starts to walk on its own). Now, thanks to your efforts and encouragement, you start to see your baby start to walk and talk on its own. And it's a thrill to start seeing sales come through from efforts beyond your own!

Your first print run will be as much expense as profit and so much work, you'll wonder why you're bothering. Many young parents ask themselves questions like, "Why did we want this again?" But then they pick up their baby, feel the love again, regain their strength and get going again.

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