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Advanced Book Marketing | Advanced Book Marketing The easiest way to market books effectively - a publisher's insights.
If you are not yet well-known
and no one knows the title of your book...
then your future customers
aren't searching for you on the Internet.
So, how do you get them to discover your book?
It's EASY! The concept is called Associative Marketing and publishers have been using it since time began to sell books. As an author, you also need to tap into the system so that you can significantly increase your book sales on the internet. It is explained in great detail in the book Advanced Book Marketing.
It's not a matter of getting them to notice you and your book,
it's putting your book
where your customers are already searching for answers,
and everyone wins...
Table of Contents
Advanced Book Marketing
The Publisher's System for Selling More Books
- Introduction: Lessons Learned from a Literary Agent
- The Premise of Advanced Book Marketing
- Publishing Isn't the Objective (getting your book read is...)
- Basic Book Marketing
- Ask Several People to Review Your Book
- Case Study: Getting the Endorsement
- Beginning to Create "Word of Mouth" Sales
- Exercise #1: Figure out what "they're" saying
- Since Books Have Been Sold in Bookstores
- Exercise #2 Identify the Shelves
- The Reverse Search Engine
- Angel On Board's Path
- Name Your Books VERY Deliberately
- Case Study: Promise of Whale Song
- Season the Web
- Case Study: Solar Position Algorithms
- Promise them Something Great
- Did You Create a Press Kit Yet?
- The Easiest Way To Write An Effective Author Bio
- Case Study: About EJ Thornton
- The Interview Questions
- Case Study: Angel On Board's Interview Questions
- Now You Have a Great Set of Tools
- It's Your Website, Can you win the Internet Trifecta?
- Why Blogs Work
- Why Blogs Don't Work
- Other Tools on the Internet
- Caution: Don't Bait & Switch
- Get Your Book Listed with an Online BookSeller
- Sell Books Just To Sell Books
- Recommend other People's Books
- Exercise #3: List all the Top 10 Books You'd Recommend to Someone Else
- Case Study: Daedalus Rising
- Fully Acknowledge All Of Your Sources
- Exercise #4: List all the Books You Cited in Your Book (and why)
- Make a List of Your Author Experience
- Exercise #5: List all the Books You've Written or ever Contributed to
- Case Study: Boomer Book Series
- Tap into the Tools of the Mega Online Booksellers
- Case Study: The Children
- What Your Amazon Rank says About Your Book
- Loverage
- Taking Referrals A Step Farther
- Case Study: Quit Smoking Now
- Keep Everything
- Give it Away
- Perceived Value
- Case Study: What Happens When a Book is Priced Wrong
- Stand Behind Your Merchandise
- Case Study: Know What They're Really Asking
- Putting It All Together
- Case Study: The Law of Attraction Made Simple
- How To Use Categories
- How To Use Classifications
- How To Use The Synopsis
- How To Use The Bio
- How To Use The Interview Questions
- How To Use The Sources
- How To Use The Recommended Reading List
- How To Use Your Books
- How To Use Your Reviews
- A System That Really Works
- About EJ Thornton
- About Partner Publishing
- Contact Us
- Sources & Resources
- Recommended Reading
- Other Books by EJ Thornton
- Post Dedication
Perceived Value
Price the book for what's inside it
not what's beside it
When pricing your project, perceived value must be considered. Many books are priced simply based on the number of pages they contain. When dealing with a fiction topic, that is the norm. However, when you are dealing with a non-fiction topic, a price can be based on the value of the content contained, which usually has nothing to do with word count.
The content of the non-fiction book and the promise of what it will do for your readers is what to base the price on. Information products can be priced based on their intended outcome. Keep this in mind when pricing your non-fiction book.
There are many books out there on book marketing. Some have more than 1000 ideas for you to go through. There are a lot of pages in books like these and they can be priced high because they deliver a lot of potential money making ideas for authors.
This book is not as big as some of these other books. It doesn't contain 1001 ideas or 1001 pages, but it does contain ideas that will significantly enhance your book's marketing success. After reading it, the potential for you to make more money when marketing your book is extraordinary. It can be priced high and it will be worth it. Many times, quality of information is more valuable than quantity of information. Future readers however, need to be convinced of that. If this book is priced much higher than books in the same category, many will wonder what it has that the others don't' have to justify a higher price. If I do my job, and effectively explain the value proposition, then a lot of these books will sell based n the fact you'll be able to sell more of your own books after you learn what I have to teach you.
Case Study
What Happens When
The Book Is Priced Wrong
When you "Publish with a Plan," pricing your project appropriately is critical to its success. The book distributors will take up to 60% of your retail price. So, be sure that even with that part taken out of what is paid to you, you still make a profit with each book sold.
There was a couple I met at a fair who had gone the "Print on Demand" route with a fiction book. It was about 300 pages and well done. Each book cost them $11 to manufacture through their printer. They were selling their book for $12.95. (To be able to sell this book through a distributor and still make a .98/ book profit, it'd have to be retailed at $29.95.)
I asked them why they only sold their book for only $12.95 when it cost them $11.00 to make and a pretty penny to publish it, and they said, "No one spends more than $12.95 for a fiction book."
I felt very sorry for them for the mis-information and lack of confidence they had in their project. They had spent thousands of dollars on a project that could not ever pay them back what they'd invested. They were actually afraid for the book's success, because they couldn't afford the up-front printing fee, if it was to take off.
They had designed their project for absolute failure.
Whether they'd been advised poorly or had just tried to figure it out for themselves, they inadvertenly set up their project to be a time and money pit.
This was the greatest example I've ever seen of the true "First Time Author's Curse" - INEXPERIENCE. It can be so costly.
If you have done this, don't despair! There are ways to restructure your project to fix the problem.
The book wasn't the problem in this instance, the marketing plan (or lack thereof) was. Even something this drastic is fixable, however, so find the experienced people in the industry and get their help.
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Advanced Book Marketing
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Cutting Edge Book Marketing Book
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0-9820838-6-6
Advanced Book Marketing
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